UX|UI Case Study

Rise & Root Co.

Rise & Root Co. was originally a website for a locally owned landscaping business. However, communication was faded away and I never got to finish. So, I designed this quick new logo and business name to be able to showcase my work. This is a marketing & design case study for a mock-up landscaping business.

My Role

•‍ Interaction Designer
• Information Architecture
•‍ Content Designer
•‍ Product Designer
•‍ Graphic Designer

•‍ User Experience Designer
•‍ User Interface Designer
•‍Design Strategist
• Branding

Defining the Problem

According to ConsumerAffairs.com, there are nearly 642,000 landscaping businesses in the U.S., as of 2023. To stand out in the competition, a local landscaping business needed a website facelift.

Problem Solution

The solution would be to the display of portfolio images and improve accessibility to the website. The original font and logo was difficult to see due to contrast. Since it is a single page website, the idea is to put the beautiful portfolio images as the main focus, the personality of the business owner as the second part, the great reviews as a crescendo, and a contact form.

Logo & Font

Landscape businesses tend to have predictable logo designs, however this is for a good reason. Consumers need some idea of what the business is and they need visuals they will trust. I turned to nature elements for the branding.

Font & Color Scheme

The color scheme is naturalistic and bold. The font is more creative for the bold portions, but clean and modern for the body text.