UX|UI Case Study

Commerce Lab

Commerce Lab is a Gaming platform designed to help students in the field of commerce thrive. All of that pesky vocabulary and mumbo jumbo is hard to learn when you are just cramming your brain full of information. With Commerce Lab, we came to play.
My Role
•‍ Interaction Designer
•‍ Content Designer
•‍ Product Designer
•‍ Graphic Designer
•‍ User Experience Designer
•‍ User Interface Designer
•‍ Design Strategist
• Branding

Defining the Problem

There aren't many options for students to learn in a fun way. It is always nose-paper, endless assignments, etc. Commerce Lab is striving to change that. In the realm of business, there are a lot of terms to memorize, and it is so much easier to learn while having a good time. Also, there isn't much access to people who are ACTUALLY successful in the commerce field.

Problem Solution

Commerce Lab is developing a game-like solution to the dull, lifeless study session. They are also working to provide mentoring opportunities so students of commerce can actually pick the brain of someone who is successful.

Font & Color Scheme

The color scheme is more brighter than the primary colour choice of the competition. Since the world is moving toward a tech wonderland, the bright teal and energizing purple were chosen. For font, I kept it clean and simple with Poppins as the body and Bebas Neue as a slightly interesting header font.
Commerce Lab Colours
User Personas
Minnie Case Study
Minnie
Age: 18
Education: High school graduate
Location: El Paso, Texas

Feels: Class is pretty boring. She doesn't feel like learning from a teacher who probably never owned his own business. She has learned more about real business from her relatives. Though, she does want to know more terms and accounting information.
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Needs: Minnie wants a fun way to learn the terminology, but she also wants to talk to real business owners. Business is great, in theory, but theories don't equal experience.

Gerry Case Study
Gerry
Age: 16
Education: In High-School
Location: Las Vegas, NV

Feels: Gerry is bored easily. He understands the value of commerce and wants to BE a business owner, but he checks out, mentally, when
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Needs: Gerry needs to get down the terms so he can get his business going. He wants to be on Shark Tank, someday, so he needs to be able to answer their spitfire questions.

Taylor Case Study
Taylor
‍Age: 20
Education: Undergraduate
Location: Denver, CO

Feels: Taylor is in college, and he wants to practice terms, but hasn't found any platform that isn't incredibly expensive. He has found some platforms, but they charge a lot and you have to make your own games.
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Needs: Something to make learning less boring. It doesn't have to be too elaborate, but he needs MORE for his money.

Allison Case Study
Allison
Age: 20
Education: Undergraduate
Location: Los Angeles, CA

Feels: Allison has been maintaining high marks her entire school history. She really wants to spread her knowledge in a better way than what is available. On top of high-marks, she also started a small book resale business and has learned a lot. She just needs a platform for her next venture - mentoring.
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Needs: A solid platform to be able to share her tutoring abilities.

Prototype

Commerce Lab Homepage Mockup